{"product_id":"malnad-magic","title":"Malnad Magic (65% Coffee, 35% Chicory) - Bold Coffee","description":"\u003ch2\u003eMalnad Magic\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e65% Coffee, 35% Chicory • Dark Roast • Strength 4\/5\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eThe Facts\u003c\/h3\u003e\n\u003cp\u003eOur boldest 65\/35 filter coffee blend. Dark-roasted for intense flavor, perfectly balanced with premium chicory. This is traditional South Indian filter coffee at its finest.\u003c\/p\u003e\n\u003c!-- PRICING TABLE --\u003e\n\u003cdiv style=\"background: #fff; padding: 30px 20px; margin: 20px 0; border: 1px solid #e0e0e0; border-radius: 8px;\"\u003e\n\u003ch3 style=\"margin-top: 0; font-size: 20px; color: #1a1a1a;\"\u003ePricing \u0026amp; Value\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #f5f5f5;\"\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd;\"\u003ePrice\u003c\/th\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd;\"\u003eCups\u003c\/th\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd;\"\u003ePer Cup\u003c\/th\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd;\"\u003eBest For\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e60g\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e₹99\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e12 cups\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e₹8.3\/cup\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eTrial, Sampler\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e250g\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e₹249\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e50 cups\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e₹5.0\/cup\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003eRegular use\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #fffbf0;\"\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\n\u003cstrong\u003e1kg\u003c\/strong\u003e ⭐\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e₹869\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e200 cups\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003e₹4.3\/cup\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 12px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eBest value\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size: 14px; color: #666; margin-top: 15px;\"\u003e*Based on 5g per cup (Traditional filter coffee)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- PRODUCT DETAILS TABLE --\u003e\n\u003cdiv style=\"background: #fff; padding: 30px 20px; margin: 20px 0; border-radius: 8px; box-shadow: 0 2px 8px rgba(0,0,0,0.1);\"\u003e\n\u003ch2 style=\"margin-top: 0; font-size: 24px; color: #1a1a1a; border-bottom: 2px solid #d35400; padding-bottom: 10px;\"\u003eProduct Details\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; width: 30%; font-weight: 600;\"\u003eProduct\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003eMalnad Magic (65% Coffee, 35% Chicory)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eBlend Composition\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003e65% Coffee (Arabica\/Robusta blend), 35% Premium Chicory\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eRoast Profile\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003eDark Roast (Oily Sheen)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eGrind\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003eFine Grind\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eTasting Notes\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003e\n\u003cstrong\u003eAroma:\u003c\/strong\u003e Bold, nostalgic Malnad-style\u003cbr\u003e\u003cstrong\u003eFlavor:\u003c\/strong\u003e Dark chocolate, roasted almonds, bittersweet caramel\u003cbr\u003e\u003cstrong\u003eBody:\u003c\/strong\u003e Creamy, syrupy mouthfeel\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Long lingering aftertaste with smoky notes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eIntensity\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003e\n\u003cdiv style=\"background: linear-gradient(to right, #f3e5ab, #8b4513); height: 24px; border-radius: 5px; position: relative; margin-bottom: 8px;\"\u003e\n\u003cdiv style=\"position: absolute; left: 80%; top: 0; width: 4px; height: 100%; background: #000; border-radius: 2px;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; justify-content: space-between; font-size: 12px; color: #666; margin-bottom: 5px;\"\u003e\n\u003cspan\u003eMild\u003c\/span\u003e \u003cspan\u003eBalanced\u003c\/span\u003e \u003cspan\u003eStrong\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cstrong\u003eStrength Level: 4\/5\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eBest Served With\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003eJaggery (for authentic traditional taste) or sugar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eOrigin\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0;\"\u003eChikmagalur, Karnataka, India\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"padding: 15px; text-align: left; background: #f9f9f9; border: 1px solid #e0e0e0; font-weight: 600;\"\u003eBarista's Notes\u003c\/th\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #e0e0e0; font-style: italic; color: #555;\"\u003e\"This is traditional filter coffee at its finest. Dark chocolate, roasted almonds, and bittersweet caramel create a complex flavor profile. The creamy, syrupy body and long finish make every cup memorable. Perfect for those who want bold, authentic Malnad-style coffee.\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c!-- WHY THIS PRICE SECTION --\u003e\n\u003cdiv style=\"background: #fffbf0; padding: 25px; margin: 20px 0; border-left: 4px solid #d35400; border-radius: 4px;\"\u003e\n\u003ch3 style=\"margin-top: 0; color: #1a1a1a;\"\u003eWhy ₹869 for 1kg?\u003c\/h3\u003e\n\u003cp\u003eTraditional filter coffee shouldn't cost a fortune. Here's our honest breakdown:\u003c\/p\u003e\n\u003cul style=\"line-height: 1.8;\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Middlemen:\u003c\/strong\u003e We grow, roast, blend, and ship directly to you\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Retail Markup:\u003c\/strong\u003e No distributor or store margins (saves 40-50%)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh Roasted:\u003c\/strong\u003e Made to order, not sitting in warehouses for months\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuality Chicory:\u003c\/strong\u003e Premium chicory root, not cheap fillers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFair Pricing:\u003c\/strong\u003e You pay for quality coffee, not marketing hype\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCompare:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium filter coffee brands: ₹1,100-1300\/kg\u003c\/li\u003e\n\u003cli\u003eSip Magic Malnad Magic: ₹869\/kg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYou save: 25-35%\u003c\/strong\u003e while getting fresher coffee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- TRUST BADGES --\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 15px; margin: 30px 0; padding: 20px; background: #f9f9f9; border-radius: 8px;\"\u003e\n\u003cdiv style=\"flex: 1; min-width: 200px;\"\u003e\n\u003cstrong\u003e✓ Roasted Fresh to Order\u003c\/strong\u003e\u003cbr\u003e\u003csmall\u003eNot months-old stock.\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; min-width: 200px;\"\u003e\n\u003cstrong\u003e✓ Quality Checked Before Shipping\u003c\/strong\u003e\u003cbr\u003e\u003csmall\u003eEvery batch tested for taste and aroma\u003c\/small\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; min-width: 200px;\"\u003e\n\u003cstrong\u003e✓ No Gimmicks. Just Good Coffee\u003c\/strong\u003e\u003cbr\u003e\u003csmall\u003eStart with a sampler. Love it? Buy more.\u003c\/small\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- BREWING GUIDE TABLE --\u003e\n\u003cdiv style=\"background: #fff; padding: 30px 20px; margin: 20px 0; border: 1px solid #e0e0e0; border-radius: 8px;\"\u003e\n\u003ch3 style=\"margin-top: 0; font-size: 20px; color: #1a1a1a;\"\u003eHow to Brew\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin: 20px 0;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #f5f5f5;\"\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd; width: 25%;\"\u003eMethod\u003c\/th\u003e\n\u003cth style=\"padding: 12px; text-align: left; border: 1px solid #ddd;\"\u003eInstructions\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #ddd; vertical-align: top;\"\u003e\n\u003cstrong\u003eSouth Indian Filter Coffee\u003c\/strong\u003e\u003cbr\u003e\u003csmall style=\"color: #666;\"\u003e(Recommended)\u003c\/small\u003e\n\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #ddd;\"\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Add 2-3 tablespoons of coffee to the upper chamber\u003cbr\u003e\u003cstrong\u003eStep 2:\u003c\/strong\u003e Pour hot water (not boiling) and press gently\u003cbr\u003e\u003cstrong\u003eStep 3:\u003c\/strong\u003e Let it drip slowly for 8-10 minutes\u003cbr\u003e\u003cstrong\u003eStep 4:\u003c\/strong\u003e Mix 1 part decoction with 5 parts hot milk\u003cbr\u003e\u003cstrong\u003eStep 5:\u003c\/strong\u003e Sweeten with jaggery for authentic taste\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #ddd; vertical-align: top;\"\u003e\u003cstrong\u003eFrench Press\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #ddd;\"\u003eUse 2 tablespoons per cup, steep for 4 minutes, press slowly. Add hot milk to taste.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #ddd; vertical-align: top;\"\u003e\u003cstrong\u003ePour Over\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 15px; border: 1px solid #ddd;\"\u003eMedium-fine grind, 2 tablespoons per cup, slow circular pour. Best with milk.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"font-size: 14px; color: #666; margin-top: 15px; font-style: italic;\"\u003e\u003cstrong\u003ePro Tip:\u003c\/strong\u003e For the most authentic experience, use a traditional South Indian filter and serve in a stainless steel tumbler and dabara set.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sip Magic","offers":[{"title":"60g Trial \/ Fine ( South Filter \/ Moka Pot )","offer_id":43111249739850,"sku":null,"price":99.0,"currency_code":"INR","in_stock":true},{"title":"250 g \/ Fine ( South Filter \/ Moka Pot )","offer_id":43111249772618,"sku":"SM-250-DD","price":259.0,"currency_code":"INR","in_stock":true},{"title":"1 Kg \/ Fine ( South Filter \/ Moka Pot )","offer_id":43111249805386,"sku":"SM-1000-DD","price":869.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/2977\/7158\/files\/Malnad_Magic.png?v=1764409346","url":"https:\/\/sipmagic.in\/products\/malnad-magic","provider":"Sip Magic","version":"1.0","type":"link"}